You can't improve what you don't measure.
Use the best free analytics tool to measure your nonprofit marketing and outreach efforts.
Learn the big three categories of information you'll find inside your Google Analytics dashboard and how to make sense of all those numbers to:
- Understand the effectiveness of your online and in-person outreach
- Learn how users visit your website and whether they're finding the information they want
- Evaluate your social media, search engine optimization, and email marketing strategies